As part of the Group’s Discover our Purpose campaign which launched last week, we are once again supporting Cash for Kids’ Mission Christmas, ensuring every child wakes up to a present under the tree this Christmas.

Cash for Kids aim to improve the lives of disadvantaged children and young people in our communities who are affected by poverty, illness, neglect or have additional needs, raising £20.4 million across the UK in 2022, supporting 489,409 children.

The Sovini Group’s Discover our Purpose campaign celebrates the positive impact we make for our customers, colleagues and the communities we serve. Showcasing the Group’s award-winning integrated supply chain whilst promoting a culture of collaboration, with a focus on four key themes:

  • Our People
  • Our Communities
  • Our Impact
  • Our Partnerships

Tune in to Greatest Hits Radio from to hear the Discover our Purpose advert live across the airwaves.

Find out more about how you can support the Mission Christmas campaign HERE or make a donation online HERE.