At The Sovini Group, we’re dedicated to providing excellent customer service, delivering on our promise of creating opportunities and changing lives. In line with this dedication, we’ve developed a new Code of Behaviour for all colleagues to adopt.

This code outlines the core behaviours that underpin our commitment to delivering exceptional service to our customers, and will be integrated along with our company values of success, passion, authenticity, courage and enterprise.

By implementing these core behaviours, we aim to:


  • Enhance Customer Service: Deliver excellent customer service that exceeds our customers expectations.
  • Improve Company Culture: Continue to create a supportive, equal and inclusive environment where each colleague feels valued.
  • Empower Employees: Empower colleagues to find purpose in their everyday activities.
  • Drive Employee Engagement: Support our colleagues to unleash their full potential.

Our five core behaviours are as follows:


  • Professional Competence: Strive for excellence in everything we do.
  • Respect: Treat everyone with dignity and respect.
  • Honesty: Be truthful and transparent in all activities.
  • Accountability: Take responsibility for actions and commitments.
  • Pride in Work: Be passionate about work and take pride in our achievements.


This code has been developed in accordance with feedback from our customers of the behaviours they value most. By embracing these principles, we aim to create a positive and productive workplace where each colleague feels valued and empowered.

“Our new Code of Behaviour provides colleagues with the blueprint on how to successfully deliver on their promise of exceptional service to our customers, whilst also supporting to create a positive and productive workplace environment. We’re confident that these behaviours, along with our values, will ensure each colleague excels in their role, feeling a sense of purpose and achievement every day.” Kerry Beirne, Chief People and Communications Officer.

To discover more about life at The Sovini Group, visit our careers page.